Senior Media Buyer & Funnel Strategist

I Scale Paid Ads From Stuck
to Record-Breaking

7+ years. $70M+ managed. Real results across info, coaching, fintech and ecommerce — with the numbers and screenshots to back it up.

$70M+
Lifetime Spend
$5M/mo
Peak Budget
12
Active Accounts
7+ yrs
Experience
See My Work ↓
Worked With
Alex Fedotoff Alex Hormozi Sam Ovens Linktree Wayflyer Zippi FIFO Capital Adleg.com
Tracked Results

Hyros & Ad Account Screenshots

Real dashboard data from live accounts — revenue attribution, ROAS, spend, and CPL tracked through Hyros.

Adam Cherrington — $3M+ Total Tracked Sales · Hyros Scientific Report
Adam Cherrington — $3M+ Total Tracked Sales · Hyros Scientific Report
Adam Oct–Nov 2023 — $902K Revenue · $204K Cost · 342% ROI
Adam Oct–Nov 2023 — $902K Revenue · $204K Cost · 342% ROI
Adam October 2023 — $513K Revenue · $121K Cost · 322% ROI
Adam October 2023 — $513K Revenue · $121K Cost · 322% ROI
Adam 1 Week Oct 2023 — $188K Revenue · 427% ROI · Google Ads
Adam 1 Week Oct 2023 — $188K Revenue · 427% ROI · Google Ads
Client Jan 2021 — $126K Revenue · 287% ROI · Hyros Scientific Report
Client Jan 2021 — $126K Revenue · 287% ROI · Hyros Scientific Report
Buyers Agent — A$859K Revenue · A$389K Cost · 11,252 Leads
Buyers Agent — A$859K Revenue · A$389K Cost · 11,252 Leads
$70M+
Total Tracked Spend
$5M/mo
Peak Monthly Budget
3x+
Blended ROAS at Scale
12
Active Accounts
Additional Proof

Ad Account & Results Gallery

Screenshots from accounts across Meta, Google, TikTok and YouTube — spend data, ROAS, CPL results and more.

Ad Spend Verification — Google Ads Account Overview
Ad Spend Verification — Google Ads Account Overview
Google Ads — $449K Spend · 237K Clicks · 22.3K Conversions · 2.02M Views
Google Ads — $449K Spend · 237K Clicks · 22.3K Conversions · 2.02M Views
Google Ads — $1.28M Spend in 30 Days · 1.12M Clicks
Google Ads — $1.28M Spend in 30 Days · 1.12M Clicks
Buyers Agent Institute — $1.15M Google Ads Spend · 45.6K Conversions
Buyers Agent Institute — $1.15M Google Ads Spend · 45.6K Conversions
Groom Here — Ad Account Spend & Performance
Groom Here — Ad Account Spend & Performance
Traderscale — Meta Ads · Jan–Mar 2026 · 63 Campaigns · £72,952 Spent
Traderscale — Meta Ads · Jan–Mar 2026 · 63 Campaigns · £72,952 Spent
The Doing Academy — Meta Ads · Last 14 Days · 65 Consult Bookings · $188 CPB
The Doing Academy — Meta Ads · Last 14 Days · 65 Consult Bookings · $188 CPB
The Doing Academy — Ad Level View · $12.2K Spend · 65 Bookings
The Doing Academy — Ad Level View · $12.2K Spend · 65 Bookings
The Doing Academy — Last 30 Days · 1,360 Campaigns · $489K Spent · 443 Bookings
The Doing Academy — Last 30 Days · 1,360 Campaigns · $489K Spent · 443 Bookings
Groom Here — Spend Data & Campaign Performance
Groom Here — Spend Data & Campaign Performance
Zippi — Meta Ads · 62 Campaigns · $44K Spent · Jan–Mar 2026
Google/YouTube Ads · $14.9M Spend
About

The person behind
the numbers

Raja Tayyab
Raja Tayyab
Senior Media Buyer
Funnel Strategist · Team Lead
rmtayyab1504@gmail.com LinkedIn Profile → Download Resume →

I'm a performance-driven media buyer and funnel strategist with 7+ years of experience and over $70M in managed ad spend across Meta, Google, YouTube, and TikTok.

I've built and scaled campaigns for Alex Hormozi, Sam Ovens, and Alex Fedotoff — managing up to $5M/month in ad budgets at Adleg.com under YouTube Ads expert Kyle Sulerud.

Currently at Persuasion Experience (PX), I lead a team of 5 and manage 12 simultaneous client accounts across paid media, funnel architecture, CRO, and 90-day growth plans.

My edge isn't just buying media — it's diagnosing why a funnel is broken and rebuilding the entire system from ads to landing pages, lead nurture, show-up rates, and backend attribution.

$500K/mo
Doneverse — scaled from $60K/mo
$15K/day
Zippi — scaled from $1K/day
$2.5M
Revenue in 60 days at Adleg.com
$1M+
Best month — Alex Fedotoff, Nov 2024
"I don't just run ads. I diagnose the entire system — creatives, funnel, offer, nurture — and fix what's actually blocking growth."
Case Studies

Info Product & Coaching Results

High-ticket and low-ticket offer scaling across info products, coaching programs and direct response funnels.

High-Ticket Coaching · Persuasion Experience
Doneverse — $60K to $500K/Month in Ad Spend
$500K/moCPL: $400 → $120Show-Up: 40% → 70%
The Problem
  • Show-up rate stuck below 40%
  • Cost Per Call at $400+
  • CAC creeping above $2,000
  • Account plateaued at $60K/month
What I Did
  • Tested VSL-style and Hormozi-style ads
  • Niched down to health coaches
  • Introduced quiz page on landing page
  • Built lead nurture with 20-min callback trigger
  • Rewrote no-show email flows
The Results
  • Scaled to $500K/month ad spend
  • Cost Per Call: $400+ → $120
  • Show-up rate: 40% → 70%
  • CAC held under $2,000
$500K
Monthly spend at peak
$120
Cost Per Call (from $400+)
70%
Show-up rate (from 40%)
<$2K
CAC maintained
Affiliate Marketing Coaching · Adleg.com
Adam Cherrington — $2.5M Revenue in 60 Days
$2.5M Revenue2.3x ROAS60 Days
Adam had a proven offer but as spend scaled, cost per qualified call kept rising and lead quality dropped. We restructured the acquisition economics with a low-ticket front end — flipping the funnel so we got paid to acquire leads.
The Problem
  • Rising CPL as spend increased
  • Leads not converting to booked calls
  • Sales team burning time on unqualified leads
The Pivot
  • Launched $97 low-ticket front-end offer
  • Upsells brought AOV to $250
  • Buyers invited to book backend strategy call
  • Scaled $2K/day → $10K+/day
The Results
  • Front-end ROAS: avg 2.3x
  • 5–10 qualified calls/day effectively free
  • $500K–$600K total ad spend
  • $2.5M revenue in 60 days
$2.5M
Revenue in 60 days
$250
Average order value
2.3x
Avg front-end ROAS
10/day
Qualified calls
eCom/Info Hybrid · Low-Ticket Funnel
Alex Fedotoff — $5K to $20K/Day, $1M/Month
$1M/Month$20K/Day Spend
The offer converted at $5K/day but every scale attempt caused creative fatigue and ROAS collapse. The bottleneck wasn't the funnel — it was creative velocity. We built the system to solve it.
The Problem
  • Winning ads dying within days
  • No structured creative refresh
  • Unstable ROAS above $5K/day
The System
  • 10–20 creatives per $1K/day spend
  • Interview-style, podcast UGC, authority clips
  • Micro-testing at $50–100 per creative
  • Weekly refresh cycle to fight fatigue
The Results
  • $5K/day → $20K/day in weeks
  • 100+ creatives tested weekly
  • Stable ROAS at high spend
  • $1M/month revenue consistently
4x
Daily spend increase
100+
Creatives weekly
$1M
Monthly revenue
Stable
ROAS at $20K/day
Real Estate Coaching · Australia
Graham Whitfield — $1.2M/Month on $70K Ad Spend
$1.2M/MonthCVR: 5% → 20%$70K Total Spend
Australian market = limited volume. We couldn't just raise budgets. We had to 4x the landing page conversion rate and add a DM funnel as a second acquisition channel to unlock scale.
The Problem
  • LP conversion stuck at 5%
  • Rising CPL, no room to scale spend
  • Single acquisition channel only
What I Did
  • Tested Free Ebook + Flip Report lead magnets
  • A/B tested multiple LP angles
  • Launched DM funnel via IG & Messenger
  • Trained closers to book calls from DMs
The Results
  • LP CVR: 5% → 20% in 1 week
  • $70K total ad spend
  • $1.2M/month in revenue
  • 17x+ return on ad spend
20%
LP CVR (from 5%)
$70K
Total ad spend
$1.2M
Monthly revenue
17x+
Return on spend
Case Studies

Fintech & Finance Results

Lead generation, funnel architecture and CRO for fintech lenders, investment companies and SaaS tools.

Fintech Lending · Persuasion Experience
Zippi — 0 to 650+ Qualified Leads/Month in 180 Days
650+ Leads/Mo$40 CPL$15K/Day Spend
Zippi had zero paid ads infrastructure and no pixel history. The real challenge wasn't volume — it was leads that would actually fund. Most agencies miss that distinction entirely.
The Problem
  • Zero paid ads history or pixel data
  • Needed leads that fund — not just volume
  • Tough lending criteria to pre-qualify against
  • Competitive market, no differentiation
What I Built
  • Niche funnels per segment: restaurants, auto shops, nail salons, dentists
  • Business timing messaging — key needle-mover
  • Backend revenue attribution on funded deals
  • Scaled $1K/day → $15K/day as deals funded
The Results
  • 650+ qualified leads/month
  • CPL $40–$70 for applications
  • Auto segment achieved $27 CPL
  • 4 verticals running simultaneously
650+
Qualified leads/month
$40
Lowest CPL achieved
4
Verticals launched
180
Days to hit target
"Within 180 days, we hit 650+ leads per month on Meta, and most importantly, we can now scale predictably. Raja helped us build our acquisition and funding machine so we can grow with confidence."
Gerbian King
CEO & Founder, Zippi
Business Finance · Australia
FIFO Capital — LP Conversion 4.41% to 16.67%
CVR +104%CPL −16.2%
The Problem
  • LP conversion at 4.41%
  • Poor lead quality from existing pages
  • Limited budget, no room to increase spend
What I Did
  • Built dedicated LPs per finance term and intent
  • New offer, messaging and USPs
  • Monthly CRO and A/B testing cycle
The Results
  • LP CVR: 4.41% → 16.67%
  • Conversion increase: +104.2%
  • CPL reduced by 16.2%
16.67%
LP CVR (from 4.41%)
+104%
Conversion rate lift
−16.2%
Cost per lead
"In just the first few months Raja increased our landing page conversion rate from 4.41% to 16.67%, increasing our conversion rate by 104.2% and squeezing more results out of our smaller budget. They've also decreased our CPL by 16.2%."
Zoe Hayden
Head of Marketing, FIFO Capital
SaaS · 25M+ Users
Linktree — Leads Up 38%, CPA Down 27%
Leads +38%CPA −27%Google +17%
The world's #1 link-in-bio tool with 25M+ users needed to unlock new audience segments and fend off growing competition. Generic pages weren't cutting it anymore.
The Problem
  • No tailored strategy per audience
  • Competitors gaining ground
  • Low CVR pages holding back paid spend
What I Did
  • Segment-specific landing pages
  • Golden Hippo Offer per audience
  • 3 Pillars: Target Market, Messaging, Offer
The Results
  • Leads increased 38% on Facebook
  • Google Ads conversions up 17%
  • CPA down 27%
+38%
Leads from Facebook
+17%
Google conversions
−27%
Cost per acquisition
"We split tested the new page and saw instant results. 17% increase in conversions on Google Ads and 38% on Facebook Ads."
Hannah Douglas
Growth Lead, Linktree
Property Investment · Australia
One Central Property — 11%+ CVR After $100K Wasted
11%+ CVRSales Team Hired
Bruno had spent $100K with a previous agency with zero sales. He needed someone who owned the full picture — ads and the funnel together, not just traffic.
The Problem
  • $100K spent with 0 sales
  • No market differentiation
  • Poor quality leads throughout
What I Did
  • Full competitor research & market survey
  • New messaging, USPs and offer
  • LP built as digital appointment setter
  • Email nurturing to automate booking
The Results
  • Offer converting at 11%+
  • Consistent, qualified, predictable leads
  • Had to hire new sales reps to keep up
"We're getting leads booked in that are motivated, educated and excited about what we do. Since hiring Raja we've brought on extra sales team members to keep up with the demand."
Bruno Novo
Co-Founder & CEO, One Central Property
Case Studies

eCom & DTC Results

Scaling direct-to-consumer brands to $100K+/day with creative systems, funnel CRO and omnichannel media.

$100K+
Daily ad spend scaled to
3x+
Blended ROAS at scale
400+
Creatives tested weekly
−25%
CPA reduction in 60 days
+20%
AOV lift via CRO
Hair Products
Try Spartan
Scaled to
$20K/day
  • Scaled to $20K/day in 3 weeks
  • 2x ROAS on cold traffic
  • Quiz funnel cut bounce rate 18%
  • AOV +12% via bundles & upsells
  • 400 creatives/week at peak spend
  • ABO testing → CBO scaling structure
Health & Fitness
The BBCo & Rejuveen
Combined revenue
$1M/month
  • $1M/month combined revenue
  • CPA reduced 28% in first 45 days
  • Scaled $15K–$20K/day profitably
  • AOV lifted 20% with upsells
  • 3x+ blended ROAS stable at scale
  • 200+ creatives tested weekly at 80/20 split
VSL Scaling Framework — $30K to $100K/Day
Step 01
Creative Volume
20 creatives per $1K/day. At $100K/day you need ~2,000 creatives. B-roll libraries from UGC creators — 20–25 clips per session for rapid testing.
Step 02
Campaign Structure
$0–3K: one CBO. $3–10K: 80% winners / 20% testing. $10–50K: whitelisting + retargeting. $50–100K: full segmentation by product, geo and funnel stage.
Step 03
Surf Scaling
Hourly CPA tracking. 30–50% below target → double budgets. Birch/Revealbot: surf rules, stop-loss, hibernation, and incremental +30% scaling on winners.
Step 04
Funnel & Offer
VSL pre-sell pages beat direct-to-product consistently. Post-purchase upsells added $100K+ in one brand. Gamified challenges and subscriptions drive LTV.
Raja Tayyab  ·  rmtayyab1504@gmail.com  ·  linkedin.com/in/rmtayyab1504

Senior Media Buyer · Funnel Strategist · $70M+ Managed · 7+ Years